Photo Credit : cloudfront.net,
Soptle, a SaaS-led B2B marketplace for FMCG manufacturers and retailers closes USD 1 million pre-seed investment in its latest funding round. The round is led by Kube VC along with We Founder Circle. This round also saw participation from Iceland Venture Studio (IVS), Nyra Ventures and founders of Dunzo, Jar, Bijak, and Managing partner of Rocketship.vc. Existing investors – Kube VC and Dunzo founder Ankur Agarwal also participated in the funding round.
The pre-seed funding will power Soptle’s expansion of the retailer-network reach and manufacturing-partner footprint across India, with new product offerings and technology enhancement.
Soptle was founded in 2021 by Pravas Chandragiri, then a 19-year-old high school graduate, who decided to become an entrepreneur instead of joining college. Based on his own experience of working in a kirana store in Balasore, Odisha, Pravas started Soptle with the goal of empower the 8+ million regional FMCG manufacturers and retailers across India. The startup helps FMCG manufacturers better serve the existing supply chains by providing access to procurement, production, demand generation, distribution, cash collection, and reconciliation.
According to Pravas Chandragiri, the 20-year-old CEO & Founder of Soptle, “When I started Soptle, my aim was to help the humble kirana store owner in small towns and cities. I never had any doubt about both the idea behind Soptle and India’s untapped potential. Our team has worked hard to make this idea grow, and the pre-seed round is a validation of our efforts. The pre-seed round is another step towards many new milestones. I am thankful to both the Soptle team and the investors for their partnership and passion.”
Soptle closed two angel rounds in 2022. With the latest pre-seed round, the startup has cumulatively raised $1.4 million from Kube VC, We Founder Circle, Iceland Venture Studio, Nyra Ventures, and founders and CXOs of Dunzo, Jar, Bijak, Gati, Google, and All-Cargo Group.