For Subscribers

Khloé Kardashian and Emma Grede Drove $200 Million In Annual Sales With Size-Inclusive Fashion Brand, Good American, by Connecting Deeply With Their Clientele

From the beginning, Good American wanted to reach a customer that other designers overlooked. That hasn't come without its challenges.

By Liz Brody • Originally published

This story appears in the May 2023 issue of Entrepreneur. Subscribe »

Khloé Kardashian: Makeup, Ash K Holm; Hair, Irinel De León; Stylist, Dani Michelle: Seamstress, Mia Paranto; Manicurist, Zola Ganzorigt: Pedicurist, Millie Machado. Emma Grede: Makeup, Christina Cassell; Hair, Vernon François; Stylist, Simon Robins.
Image Credit: Greg Swales

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5 a month, you get unlimited access to all of Entrepreneur.com, including our premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve
Subscribe now Log In

Related Topics

Social Media Customer Feedback Fashion Women Entrepreneur™ Customer Relationship female founders

Editor's Pick

One Founder's Super-Sized Side Hustle Is Helping Small Businesses — and It's On Track to Generate More Than $50 Million This Year
6 Principles From the Navy SEAL Code That Will Make Your Team Stronger
His Brush With Death Pushed Him to Leave Google's 'Moonshot Factory' and Make Brain-Reading Earbuds That Could Save Lives
3 Bad Habits Most Entrepreneurs Are Guilty Of — and the Simple Solution for Stopping
A 4th-Generation CEO Reveals How to Avoid 'Succession''s All-Too-Real Dysfunction in Your Own Business — Family-Run or Not
There Are Only 6 Things You Need to Avoid Business Catastrophe, According to This Expert Consultant

Most Popular

See all
Business News

A Missing Tech CEO Is Found Dead In Santa Monica. 'His Bright Smile Will Be Missed.'

Police say they discovered the remains of Beau Mann not far from where an Uber dropped him off a year and a half ago.

By Jonathan Small

Making a Change

Learn More About Business in Your Spare Time With This MBA Training Bundle, Now Only $44.99

Enjoy an education in business for less than $8 a course with this MBA training bundle.

By Entrepreneur Store

Business News

Former Homeless Woman Wins California Lottery at Walmart: 'You Never Think You Have a Chance'

Lucia Forseth purchased the winning $5 million ticket at a local Walmart Supercenter.

By Emily Rella

Leadership

How to Use Critical Thinking and Data in the Age of Agile Work

Agile work has become increasingly popular in recent years as organizations seek to improve their productivity and responsiveness to change. The agile approach emphasizes teamwork, collaboration and rapid iteration, and it requires effective decision-making to ensure that projects stay on track and meet their objectives.

By Roland Polzin

Business News

Goldman Sachs Will Pay $215 Million in Gender Discrimination Suit

The class action covers about 2,800 female employees in the bank's investment banking, investment management, or securities divisions.

By Madeline Garfinkle

Business News

Disgraced FTX Founder Sam Bankman-Fried Says Criminal Charges Were a 'Rush to Judgment.' Now He's Asking the Court to Dismiss Them.

Bankman-Fried has been charged with 13 counts of fraud in connection to his now-bankrupt FTX cryptocurrency exchange.

By Sam Silverman