NYT receiving $100M as part of its expanded Google content deal - WSJ
May 08, 2023 7:24 PM ETThe New York Times Company (NYT), GOOG, GOOGLBy: Jason Aycock, SA News Editor10 Comments
Ramin Talaie
- The New York Times (NYSE:NYT) is reportedly receiving about $100M from Google (NASDAQ:GOOG) (NASDAQ:GOOGL) as part of a deal to pay for content.
- The deal was announced (but with no financial details) earlier this year. But the NYT will get $100M in the transaction over a three-year period, The Wall Street Journal reported.
- It's a deal that expands an existing agreement and allows for content distribution and subscriptions along with using Google's tools for marketing and ad-product experimentation, as well as further work on Subscribe with Google and Google Ad Manager, the NYT said.
- The two companies had previously collaborated on new technology including using Google Cloud to transform the NYT's data infrastructure; expanding ad formats; digitizing its archive of photos and clippings; and tapping machine learning for comment moderation.