By Our Staff

Ideacafe.agency has announced the appointment of Y Srinivas Raju as Chief Strategy Officer (CSO). Srinivas (Srini) joins the team to lead the data, strategy, and research initiatives. With 18+ years of experience, Srini has worked across multiple agencies in different roles – from mainline media planning and research to ad sales, events, media planning, and strategic communication in the OOH space, he has worked on categories spanning telecom, automobile, FMCG, BFSI, Retail, Consumer Durables and more.

Said Nabendu Bhattacharyya founder of ideacafe.agency: “Srini will work closely with the leadership team to develop and execute the strategic marketing planning and consumer insights research for our clients. At Ideacafe.agency he will align with the company’s overall business objectives, striking a balance between strategic brand-building initiatives, technology led products and industry first data led initiatives.”