Reed’s (NYSE:REED – Get Rating) is one of 17 publicly-traded companies in the “Bottled & canned soft drinks” industry, but how does it compare to its rivals? We will compare Reed’s to similar businesses based on the strength of its earnings, dividends, institutional ownership, valuation, profitability, risk and analyst recommendations.
Profitability
This table compares Reed’s and its rivals’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Reed’s | -36.23% | -12,036.32% | -59.55% |
| Reed’s Competitors | -1.50% | -1,082.73% | -1.01% |
Volatility & Risk
Reed’s has a beta of 1.62, suggesting that its stock price is 62% more volatile than the S&P 500. Comparatively, Reed’s’ rivals have a beta of 0.26, suggesting that their average stock price is 74% less volatile than the S&P 500.
Insider and Institutional Ownership
Analyst Recommendations
This is a summary of recent ratings and recommmendations for Reed’s and its rivals, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Reed’s | 0 | 0 | 0 | 0 | N/A |
| Reed’s Competitors | 108 | 537 | 977 | 69 | 2.60 |
As a group, “Bottled & canned soft drinks” companies have a potential upside of 1.32%. Given Reed’s’ rivals higher possible upside, analysts clearly believe Reed’s has less favorable growth aspects than its rivals.
Valuation & Earnings
This table compares Reed’s and its rivals top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Net Income | Price/Earnings Ratio | |
| Reed’s | $53.04 million | -$19.22 million | -0.26 |
| Reed’s Competitors | $6.88 billion | $444.17 million | 17.02 |
Reed’s’ rivals have higher revenue and earnings than Reed’s. Reed’s is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.
Summary
Reed’s rivals beat Reed’s on 7 of the 10 factors compared.
About Reed’s
Reed’s, Inc. engages in the manufacture and distribution of carbonated and non-carbonated beverages. Its product lines include Reed’s Ginger Brews, Virgil’s Root Beer, and Flying Caldron Butterscotch Beer. The company was founded by Christopher J. Reed in June 1987 and is headquartered in Norwalk, CT.
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