By Our Staff

Traya, the hair fall solutions brand, has launched a TVC featuring actor Raj Kumar Rao. This film is the first part of the campaign that focuses on “marriage rejections due to hair fall or receding hairline”. Sigh.

Speaking on the new campaign, Saloni Anand, Co-founder, Traya said: “Currently, the market for hair fall products is saturated yet there is no sure-shot solution that customers are confident of, that works. A lot of our customers come to us after trying every product in the market and every home remedy they could find. They consider hair regrowth hopeless. Through this campaign, we want to give hope to more such people who are fighting hair fall. Setting our ad in the context of a marriage proposal, we remind them that all they need to worry about is compatibility and happiness, while Traya’s doctor-backed treatments will take care of their hair. The TVC is just the first part of the campaign, this will be supported by a lot of digital initiatives, channel tie-ups, partnerships and collaborations. We hope this bold move will help boost the confidence of millions of individuals facing hair fall issues.”

Editor’s note: We are unsure about the efficacy of the brand, and if there are any health hazards due to the usage of the same. The only reason why we are publishing it is because of the advertising campaign. We also do not encourage social beliefs that one must arrest hair fall so as to not face rejections in the matrimonial marketplace.