A cup of coffee in the morning is not just about the caffeine (though that's certainly important). It's the ritual that starts the day. There's the whir of beans grinding, the toasted smell as it brews—even waiting for your finished cup is a part of the fun. It's time to start creeping toward wakefulness, like the sun peeking over the horizon in an old-timey Folgers commercial—all fuzzy and warm and full of promise. Unless, that is, you're out of coffee. Then it's dull, gray, and cold. One way to protect yourself from this desolation is to pick up a coffee subscription.
We've tested several coffee subscription services over the past couple of years, and they're a great way to keep yourself stocked up. Like the Netflix of old that sent DVDs, these companies mail you coffee beans at regular intervals. Some specialize in highlighting small roasters, while others source and roast their own beans. Below, we've listed what we like and dislike about each.
Updated May 2023: We've added Tostado Coffee, Partners Coffee, and Birds & Beans Coffee.
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Trade Coffee's specialty is bringing coffee from small roasters to the forefront. The company doesn't roast its own beans; it partners with roasters and makes it simple for you to get beans from boutique roasters around the US.
Trade Coffee has everything you want from a coffee subscription, including a simple questionnaire to help match your tastes to its coffees, and a helpful website to browse new coffee and make notes about coffees you like (or don't). Trade's selection is huge, too. At the time of writing, there are more than 400 possibilities to choose from (this is why the smart questionnaire is so helpful), and the selection is split pretty evenly between blends and single-origin options. Trade also has a decaf option, which makes it one of the few subscription services to offer it—an important step toward being more inclusive.
Delivery options: One, two, three, four, or six weeks
Blue Bottle is one of the older coffee subscriptions. It's still great, though its selection is not as extensive as some of the newcomers. Where Blue Bottle stands out is freshness—the company promises to ship your coffee within 24 hours of roasting.
Blue Bottle has a 10-question survey it uses to pair you with coffee you'll love. Its questions aren't just about coffee; they ask about your favorite chocolate and even salad dressing. It might seem odd, but it works. WIRED senior reviewer Scott Gilbertson got excellent pairings that were among the best coffee he's tried for this guide. Blue Bottle also has a decaf option.