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https://www.wsj.com/articles/ab-inbev-bud-q1-earnings-report-2023-aae4f177

Bud Light Maker Compensates Workers Targeted in Dylan Mulvaney Backlash

Delivery drivers, others get $500 bonus; Anheuser-Busch to triple U.S. summer marketing spending on the brand after turmoil dents sales

By Jennifer Maloney
Bud Light sales fell sharply after a company promotion with transgender social-media star Dylan Mulvaney. Photo: Jacquelyn Martin/AP; Caroline Brehman/Shutterstock

The maker of Bud Light said it would triple its planned U.S. marketing spending on the brand this summer and is providing financial support to front-line teams and wholesalers who have taken the brunt of a backlash to a company promotion with a transgender influencer.

Anheuser-Busch InBev also will continue its support of LGBT rights organizations, said the company’s chief executive, Michel Doukeris.

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Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved.

Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.