Iconic ‘All India Radio’ tag fades into oblivion as Prasar Bharati replaces it with ‘Akashvani’
All India Radio was initially referred to as Akashvani by Nobel-laureate Rabindranath Tagore in a poem he had written for the inauguration of the Calcutta shortwave service in 1939
Akashvani's home service comprises 470 broadcasting centres located across the country and broadcasts in 23 languages and 179 dialects, covering 92 per cent of the country's area. File Photo.
After decades of being known as All India Radio, India’s only state-run radio service will now be called only ‘Akashvani’. Public broadcaster Prasar Bharti has decided to drop all references to its radio service as ‘All India Radio’ citing law.
An internal order issued by Akashvani Director General Vasudha Gupta on Wednesday sought “compliance with immediate effect” to the statutory provision which replaced the name of AIR (All India Radio) to Akashvani.
“This is a very old decision of the government which was not operationalised earlier. We are now operationalising it,” Gaurav Dwivedi, Chief Executive Officer, Prasar Bharati said.
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All India Radio was initially referred to as Akashvani by Nobel-laureate Rabindranath Tagore in a poem he had written for the inauguration of the Calcutta shortwave service in 1939.
The Prasar Bharati (Broadcasting Corporation of India) Act, 1990, mentions that ‘Akashvani’ means the offices, stations and other establishments, by whatever name called, which, immediately before the appointed day, formed part of or were under the Director-General, All India Radio of the Union Ministry of Information and Broadcasting.
The Prasar Bharati Act came into force on November 15, 1997.
“The statutory provision which has replaced the name AIR to ‘Akashvani’ may be brought to the notice of all so that names and titles get in tune with the provisions of the Prasar Bharati Act of 1990 passed by Parliament,” the internal order said.
The Prasar Bharati website states that a private radio station named Akashvani Mysore was set up on September 10, 1935.
Akashvani’s home service comprises 470 broadcasting centres located across the country and broadcasts in 23 languages and 179 dialects, covering 92 per cent of the country’s area and 99.19 per cent of the total population.
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