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You’re About to Pay $300,000 for College. What’s Another $3,000 in Campus Swag?

4 min read . Updated: 03 May 2023, 07:35 PM IST The Wall Street Journal

Merchandise for sale inside the Cornell Store at the Cornell University campus in Ithaca, US, on Tuesday, April 11, 2023. US college costs just keep climbing and the increase is pushing the annual price for the upcoming academic year at Ivy League schools toward yet another hold-on-to-your-mortarboard mark. Photographer: Bing Guan/Bloomberg (Bloomberg) — Merchandise for sale inside the Cornell Store at the Cornell University campus in Ithaca, US, on Tuesday, April 11, 2023. US college costs just keep climbing and the increase is pushing the annual price for the upcoming academic year at Ivy League schools toward yet another hold-on-to-your-mortarboard mark. Photographer: Bing Guan/Bloomberg **(Bloomberg)**

Parents are spending big on hats, clothes, mugs, shot glasses and banners to show off where their teens are going to college; ‘It’s obscene’

Laurie Drago spent around seven hours arranging a cornucopia of crimson-and-cream Indiana University paraphernalia for her daughter’s surprise party this year.

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You’re About to Pay $300,000 for College. What’s Another $3,000 in Campus Swag?

Parents are spending big on hats, clothes, mugs, shot glasses and banners to show off where their teens are going to college; ‘It’s obscene’

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