Investors Are Piling Into Actively Managed ETFs

Active ETFs are helping bring more complex trading strategies to the masses

Photo Illustration by Emil Lendof/The Wall Street Journal; Photos: iStock

Investors are pouring money into actively managed exchange-traded funds, underscoring the appeal of active strategies after years of calls for passive index investing to take over. 

Active funds still make up a sliver of the roughly $7 trillion ETF market—less than 6% of total assets—but have attracted about 30% of the total flows to ETFs so far this year, according to Bloomberg Intelligence. That follows a banner year for active ETFs in 2022, when they gathered roughly 14% of total flows.

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