Former Ireland AM star Anna Daly partners with Galway distributor Autofulfil for Little Bliss ‘real mum’ clothing range

Retail

Galway firm Autofulfil, will be the distributor for Daly’s products. Photo: CJ Nash© CJ Nash

Samantha McCaughren

Clothing business Little Bliss, which was founded by television presenter Anna Daly, is moving to a new fulfilment provider as demand for her range grows.

Little Bliss is an ethical casual clothing line representing ‘real mum life’ and offers 30 different products in a range of colours and sizes.

Daly started the company over two years ago, fulfilling orders from home initially.

“I had the stock in my house and the playroom turned into a stockroom. I was filling boxes myself until it got too busy.”

Among Daly’s next goals is a pop-up shop

Having used a company in the midlands for much of the past two years, Daly is moving to Galway e-commerce company Autofulfil, which works with dozens of Ireland’s best-known retail brands.

“I felt it was time everything became digitised. Now there is a proper stock management system in place to allow me to plan ahead, get stock in for Christmas during the summer and operate like a real brand.”

Among Daly’s next goals is a pop-up shop for Little Bliss, which is currently primarily sold online.

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