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https://www.wsj.com/articles/the-subtle-strategy-behind-elon-musks-price-cuts-at-tesla-180a3036

The Subtle Strategy Behind Elon Musk’s Price Cuts at Tesla

The EV tycoon is taking a path that has been fraught for other car companies; he maintains he can pull off a twist

Photo Illustration by Emil Lendof/The Wall Street Journal

April 29, 2023 5:30 am ET

Tesla Inc.’s recent string of price cuts represent a crucial chapter in the company’s near 20-year story.

The moves could suggest the electric-vehicle pioneer has lost its edge and is picking up the bad habits of rival incumbents.

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