By Our Staff

Tata Power and News18 had released a film on television and digital platforms on Earth Day 2023, to promote the theme of “Invest in our planet”.

Set in Ladakh, the film depicts how solar power is leading to a future of great possibilities, and inspires us all to ‘switch to’ greener options, without being worried about ‘switching off.’ Tata Power exhorts all Indians to invest in the planet by adopting clean energy and #DePowerKoGreenSignal.

Said Jyoti Kumar Bansal, Chief – Brand & Communications, Tata Power: “This Earth Day, we want to reinforce how Solar power is lighting up lives across the country and taking ahead India’s vision of clean energy transition. The film showcases this effectively.  With this motivational film, Tata Power is underlining its ‘Sustainable is Attainable’ movement – highlighting how it is working to make adoption of sustainable products and services easy and affordable for both Corporate India and consumers, and how that is spurring behaviour change. “In line with Mission LiFE introduced by the Hon’ble Prime Minister Shri Narendra Modi, the movement is taking the discussion around sustainability into our daily lives and Tata Power is proud to be leading this conversation.”

Added Sidharth Saini, Senior Vice President, Network 18 Studio: “This film is an effort to amplify the power of solar, showcase how easy it is for us to switch to an alternative source for our energy needs, and encourage behaviour change, in keeping with goals of our initiative ‘Sustainable is Attainable’. We hope that our audience finds the messaging heartfelt and, more importantly, that the film inspires them the way it does us.”