Mumbai: Bisleri and Lyca Production have strengthened their partnership with the sequel of the phenomenal Chola dynasty film, Ponniyin Selvan: II. The association will see limited-edition bottles featuring the key characters from the film played by Vikram, Aishwarya Rai, Trisha, Karthi, and Jeyam Ravi. The five-series collectable bottle will be available in five states of South India, such as Karnataka, Tamil Nadu, Kerala, Andhra Pradesh and Telangana, which will connect with moviegoers and build brand love.
The phenomenal success of Bisleri’s first association with Ponniyin Selvan created a lot of excitement among consumers. The subsequent association with Ponniyin Selvan: II is expected to create the same magic and strengthen brand love.
Bisleri International Pvt. Ltd head of marketing Tushar Malhotra said, “Over the year, we have established a strong connection for Bisleri with consumers in the South India market by associating with mega-blockbuster releases through an integrated marketing campaign and limited edition bottles. We are proud to associate with Ponniyin Selvan: II to further enhance local brand love and youth connect”
Subaskaran Allirajah from Lyca Productions said, “We are excited to be associated with Bisleri for Ponniyin Selvan: II. These limited-edition bottles further create excitement and engagement around the film amongst fans, especially the collectable series that they look to own.”
The partnership with Lyca Production will be promoted across the five Southern states through 100 self-owned moving billboards in the form of Bisleri trucks, banners and posters, and digital and social media platforms. Besides, a full-fledged rollout will be marked by an official flag-off, followed by a special movie screening for key partners in Chennai and Coimbatore. The limited edition bottles will be available across all general and modern trade outlets in the five Southern States and online through the Bisleri @Doorstep App.