In an important milestone, Vitrina AI, a worldwide intelligence tracker, reports that tamil has become one of the top languages for content gathered internationally. tamil was among the top 5 languages for entertainment content acquired for streaming, broadcasting, and other rights during the trend's observation period of april 2022 to march 2023. tamil has risen to third place. tamil hasn't historically performed all that well, in our opinion. According to the data, there is a rising demand for tamil content globally, according to Vitrina CEO Atul Phadnis. 

By entering into the top 5 languages for the acquisition of worldwide content—a list generally dominated by Spanish, French, Korean, and Turkish—Tamil has accomplished a significant milestone. Despite being a widely spoken language in India, tamil content normally wins fewer deals than hindi content, therefore this represents a notable accomplishment. hindi material typically generates more sales than tamil content, even within indian content. That typical pattern has been broken over the past 12 months," Phadnis continued. 

The most recent trend shows how tamil content is becoming more widely recognised and appreciated, creating new chances for the sector to thrive. It also suggests that important international content distributors have come to the realisation that indian material is not solely characterised by hindi or "Bollywood" films.