Mumbai: Yellow Verandah, the Indian artisanal home decor and furniture brand, has announced that it has appointed Bubble Communication as its Public Relations (PR) agency of record. Bubble Communication, a leading PR agency with a diverse range of clients and core expertise in real estate and allied businesses, will now be responsible for handling Yellow Verandah's PR mandate.
Known for its unique initiative to join hands with talented artisans from different corners of India and provide a single platform to uniquely curated designs; Yellow Verandah offers a wide range of handmade, environment-conscious, natural, sustainable, cruelty-free, and zero-carbon-footprint home decor and lifestyle products. Their design language is very Indian, colorful and maximalist.
Yellow Verandah was conceptualised in 2015 during one of its travels to Kochi, where the brand was mesmerised by the beautiful centuries-old wooden hand-painted cow heads in magical Jew Town. The brand traveled to the remotest possible villages in India, met local artisans, craft communities, sculptors, and embraced themselves with rich Indian heritage, architecture, history, mythology, folklores, poetry, livelihood, and festivals. Their rare antique collections are treasure-to-die-for.
"We are thrilled to announce our partnership with Bubble Communication. We believe that their strategic approach and innovative ideas combined with their expertise in this industry; will help us further our brand and reach our target audience," said Yellow Verandah MD & founder Subhamoy Sinha.
Bubble Communication, with over twelve years of experience in the industry, has worked with leading brands across sectors, including retail, FMCG, sports & wellness, fashion, beauty, lifestyle, and more. Their expertise in creating compelling brand narratives and their strong media relationships make them the perfect partner for Yellow Verandah.
"We are excited to take on the PR mandate for Yellow Verandah. It's a brand category that resonates with us deeply, and we look forward to bringing our skills and expertise to the collaboration and make Yellow Verandah a brand to reckon with and support the Indian artisans to gain more recognition through the Brand’s retail and online presence," said Bubble Communication director Aarti Notiyal.