Oatmeal Market size to grow at a CAGR of 4.45% from 2022 to 2027, Rapid increase in urbanization globally to drive market growth - Technavio
NEW YORK, April 26, 2023 /PRNewswire/ -- Technavio has been monitoring the oatmeal market, and it is expected to grow by USD 751.97 million from 2022 to 2027. As per the latest report, the market will progress at a CAGR of 4.45% during the forecast period. This report aid business leaders with an up-to-date analysis that includes the study of the current market scenario, the latest trends and drivers that are likely to influence the market growth, and the overall market environment. The availability of gluten-free and allergy-friendly oatmeal is a major oatmeal market trend driving market growth. As there is a growing need for eco-friendly options as well as gluten-free oatmeal-based products, oatmeal manufacturers are responding to this trend by creating oatmeal-based products that are free of common allergens such as dairy, nuts, and soy. Hence, such trends are expected to drive the growth of the global oatmeal market during the forecast period. Download Latest Sample Report within minutes!
Oatmeal Market 2023-2027: Scope
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. Our oatmeal market report covers the following areas:
Oatmeal Market 2023-2027: Market Dynamics
Key Drivers
The rapid increase in global urbanization is a major driver for the growth of the oatmeal market during the forecast period.
The growth can be attributed to factors such as increased urbanization. This led to an increase in the need for a quick, easy, healthy, portable breakfast option such as oatmeal.
Owing to features such as being easy to prepare and portable, oatmeal is a great breakfast choice for city dwellers. Moreover, it can be prepared in minutes and easily transported in single-serving packs or containers.
For example, single-serve oatmeal cups and flavored oatmeal packets can be quickly prepared and consumed on the go.
Hence, such drivers are anticipated to propel the growth of the global oatmeal market over the forecast period.
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Global competitiveness and key competitor positions
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Major Challenges
The presence of different substitute products is a major challenge hampering the growth of the oatmeal market.
One of the biggest challenges for the oatmeal market is the competition from other breakfast options. Granola, yogurt, smoothies, and other to-go options fall under the many breakfast options available to consumers today.
Consumer preference for these other options over oatmeal may limit market growth during the forecast period.
A key factor in this competition is that oatmeal is a simple breakfast with little variety. Thus, manufacturers must meet this challenge by launching fresh, new oatmeal products with a variety of flavors and textures to suit consumer tastes.
Hence, this challenge is expected to restrain the growth of the global oatmeal market during the forecast period.
Oatmeal Market 2023-2027: Segmentation
Application
Product Type
Geography
The market share growth by the instant rolled oat segment will be significant for the market growth during the forecast period. To cook oatmeal faster, oat groats are rolled and flattened before being steamed and lightly toasted, which gives busy consumers access to a convenient and easy-to-prepare breakfast option. Additionally, the growing health consciousness and consumer demand for quick and healthy foods are expected to drive the steady growth of the global oats market over the forecast period. Hence, such factors drive segment growth during the forecast period.
To learn more about the global market trends impacting the future of market research, download a sample report!
Oatmeal Market 2023-2027: Vendor Analysis
The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. We provide a detailed analysis of around 25 vendors operating in the Oatmeal Market, including some of the vendors such as Avena Foods Ltd., Blue Lake Milling, Bobs Red Mill Natural Foods Inc., Bright People Foods Inc., Castle Valley Mill, Easywell Consumer Products Inc., General Mills Inc., Glanbia plc, Grain Millers Inc., Kellogg Co, Morning Foods Ltd., Natunola Health Inc., Nestle SA, New Hope Mills Manufacturing Inc., PepsiCo Inc., Richardson International Ltd., Small Valley Milling, Torto Food Industries M Sdn Bhd, TreeHouse Foods Inc., and Weetabix Ltd. Backed with competitive intelligence and benchmarking, our research reports on the oatmeal market are designed to provide entry support, customer profile, and M&As as well as go-to-market strategy support.
Vendor Offerings
Avena Foods Ltd. - The company offers oatmeal such as Organic Gluten-Free Rolled Oats.
Blue Lake Milling - The company offers oatmeal such as Oat Groats, Sugar and Honey Toasted Oats, and Quick Oats.
Easywell Consumer Products Inc. - The company offers oatmeal such as Easywell Easy Oats.
Oatmeal Market 2023-2027: Key Highlights
CAGR of the market during the forecast period 2023-2027
Detailed information on factors that will assist oatmeal market growth during the next five years
Estimation of the oatmeal market size and its contribution to the parent market
Predictions on upcoming trends and changes in consumer behavior
The growth of the oatmeal market
Analysis of the market's competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of oatmeal market vendors
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Oatmeal Market Scope | |
Report Coverage | Details |
Base year | 2022 |
Historic period | 2017-2021 |
Forecast period | 2023-2027 |
Growth momentum & CAGR | Accelerate at a CAGR of 4.45% |
Market growth 2023-2027 | USD 751.97 million |
Market structure | Fragmented |
YoY growth 2022- 2023 (%) | 3.62 |
Regional analysis | North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution | North America at 36% |
Key countries | US, Canada, Australia, Russia, and UK |
Competitive landscape | Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled | Avena Foods Ltd., Blue Lake Milling, Bobs Red Mill Natural Foods Inc., Bright People Foods Inc., Castle Valley Mill, Easywell Consumer Products Inc., General Mills Inc., Glanbia plc, Grain Millers Inc., Kellogg Co, Morning Foods Ltd., Natunola Health Inc., Nestle SA, New Hope Mills Manufacturing Inc., PepsiCo Inc., Richardson International Ltd., Small Valley Milling, Torto Food Industries M Sdn Bhd, TreeHouse Foods Inc., and Weetabix Ltd. |
Market dynamics | Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview | If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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Table of Contents:
1 Executive Summary
1.1 Market overview
2 Market Landscape
2.1 Market ecosystem
3 Market Sizing
3.1 Market definition
3.2 Market segment analysis
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
4 Historic Market Size
4.1 Global oatmeal market 2017 - 2021
4.2 Application Segment Analysis 2017 - 2021
4.3 Product type Segment Analysis 2017 - 2021
4.4 Geography Segment Analysis 2017 - 2021
4.5 Country Segment Analysis 2017 - 2021
5 Five Forces Analysis
5.1 Five forces summary
5.2 Bargaining power of buyers
5.3 Bargaining power of suppliers
5.4 Threat of new entrants
5.5 Threat of substitutes
5.6 Threat of rivalry
5.7 Market condition
6 Market Segmentation by Application
6.1 Market segments
6.2 Comparison by Application
6.3 Instant rolled oat - Market size and forecast 2022-2027
6.4 Whole oat grain - Market size and forecast 2022-2027
6.5 Regular oats - Market size and forecast 2022-2027
6.6 Steel cut oats - Market size and forecast 2022-2027
6.7 Others - Market size and forecast 2022-2027
6.8 Market opportunity by Application
7 Market Segmentation by Product Type
7.1 Market segments
7.2 Comparison by Product Type
7.3 Cold oatmeal - Market size and forecast 2022-2027
7.4 Hot oatmeal - Market size and forecast 2022-2027
7.5 Market opportunity by Product Type
8 Customer Landscape
8.1 Customer landscape overview
9 Geographic Landscape
9.1 Geographic segmentation
9.2 Geographic comparison
9.3 North America - Market size and forecast 2022-2027
9.4 Europe - Market size and forecast 2022-2027
9.5 APAC - Market size and forecast 2022-2027
9.6 Middle East and Africa - Market size and forecast 2022-2027
9.7 South America - Market size and forecast 2022-2027
9.8 US - Market size and forecast 2022-2027
9.9 Russia - Market size and forecast 2022-2027
9.10 Canada - Market size and forecast 2022-2027
9.11 Australia - Market size and forecast 2022-2027
9.12 UK - Market size and forecast 2022-2027
9.13 Market opportunity by geography
10 Drivers, Challenges, and Trends
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
10.4 Market trends
11 Vendor Landscape
11.1 Overview
11.2 Vendor landscape
11.3 Landscape disruption
11.4 Industry risks
12 Vendor Analysis
12.1 Vendors covered
12.2 Market positioning of vendors
12.3 Avena Foods Ltd.
12.4 Blue Lake Milling
12.5 Bobs Red Mill Natural Foods Inc.
12.6 Bright People Foods Inc.
12.7 Easywell Consumer Products Inc.
12.8 General Mills Inc.
12.9 Glanbia plc
12.10 Grain Millers Inc.
12.11 Kellogg Co
12.12 Nestle SA
12.13 PepsiCo Inc.
12.14 Richardson International Ltd.
12.15 Torto Food Industries M Sdn Bhd
12.16 TreeHouse Foods Inc.
12.17 Weetabix Ltd.
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
13.3 Currency conversion rates for US$
13.4 Research methodology
13.5 List of abbreviations
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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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