Comscore has recently released the latest rankings for the media and entertainment industry, based on key metrics such as actions, actions per post, and audience.
According to the data, Sun News Tamil, ABP News, and Star Vijay Television emerged as the top three platforms in this space. The top 10 list also includes Colors Kannada, Zee Tamil, Star Jalsha, Zee TV, Netflix, Zee Bangla, and NDTV.
Top 10 brands in the Media and Entertainment industry by engagement:
| # | Name | Actions (CP) | Actions Per Post (CP) | Audience (CP) |
|---|---|---|---|---|
1 | SUN NEWS Tamil | 39,023,303 | 3,181 | 6,273,252 |
| 2 | ABP News | 30,244,748 | 1,916 | 29,967,679 |
3 | STAR Vijay Television | 29,617,983 | 6,544 | 12,702,008 |
4 | COLORS KANNADA | 19,676,418 | 11,650 | 9,168,630 |
5 | ZEE TAMIL | 19,523,914 | 6,252 | 6,977,664 |
6 | STAR JALSHA | 15,268,553 | 12,734 | 4,838,326 |
7 | ZEE TV | 14,954,742 | 5,129 | 11,752,398 |
| 8 | Netflix | 14,882,617 | 31,135 | 9,627,210 |
9 | Zee Bangla | 10,543,123 | 10,138 | 3,518,158 |
| 10 | NDTV | 10,252,390 | 1,427 | 30,414,665 |
Showing 1 to 10 of 10 entries | Source: Comscore Social, powered by Shareablee
Sun News Tamil tops the list with 39,023,303 total actions and 3,181 actions per post, while its audience size is 6,273,252. ABP News follows closely behind with 30,244,748 total actions and 1,916 actions per post and has the largest audience size of 29,967,679.
Star Vijay Television and Colors Kannada take the third and fourth spots, respectively, with both having significantly high actions per post scores compared to their audience size.
Zee Tamil has 19,523,914 total actions and 6,252 actions per post, with an audience size of 6,977,664. Star Jalsha, on the other hand, has a relatively smaller audience size of 4,838,326 but scores high on actions per post with 12,734 and a total of 15,268,553 actions. Zee TV has a larger audience size of 11,752,398 but scores lower on actions per post with 5,129 and a total of 14,954,742 actions.
Netflix, on the other hand, ranks eighth but has the highest actions per post score of 31,135, suggesting strong engagement with its audience despite having a smaller audience size of 9,627,210.
The last two entries in the table rank Zee Bangla and NDTV at the ninth and tenth positions, respectively. Zee Bangla has 10,543,123 total actions and 10,138 actions per post, with an audience size of 3,518,158. NDTV, on the other hand, has a significantly larger audience size of 30,414,665 but scores lower on actions per post with 1,427 and a total of 10,252,390 actions.