Jigsaw Brand Consultants is excited to announce its collaboration with Good Choice Pvt. Ltd. to launch a new snack brand called Krunchillo. Krunchillo is a line of healthy, ready-to-eat chips that are perfect for snacking on the go. With a focus on quality and unique taste, Krunchillo aims to bring a new level of excitement to the snack aisle.
Krunchillo chips are made using the latest vacuum frying technology, which reduces the oil content by up to 50% without sacrificing the crispiness and crunch that people love. Unlike traditional baked chips, Krunchillo chips retain their original color and nutrition content, making them a healthier snacking option. In addition, the vacuum frying technology allows for a longer shelf life of up to 6 to 12 months, making it a convenient and healthy snacking choice.
The Krunchillo portfolio includes a range of (varieties) such as beetroot, sweet potato, onion rings, jackfruit, lotus roots, and chickpea. All ingredients are locally sourced, ensuring the freshest and highest quality product.
The brand is also moving away from traditional baked chips which are low on taste, and incorporating ‘chatpata flavors’ such as panipuri masala, BBQ, and rock salt to provide a unique and exciting snacking experience.
Rutu Mody-Kamdar, Founder of Jigsaw Brand Consultants, said, “We are thrilled to be collaborating with Good Choice Pvt. Ltd. to launch the Krunchillo brand. We believe that the combination of vacuum frying technology, locally sourced ingredients, and unique flavors will make Krunchillo a standout brand in the snack aisle. We look forward to seeing Krunchillo become a household name in the coming months and years with a high brand recall and customer loyalty.”
“We want our brand to be remembered for being revolutionary. Our consumers should feel Kuch naya try kiya hai aur maza aa gaya, says Yash Bhakkad, Founder Director, Good Choice Foods.
Krunchillo chips will be available in 30 g and 60 g packs, at price points ranging from Rs 20 to Rs 120. In the future, the brand might expand beyond chips to other snack ranges, but the focus will always be on quality and unique taste and format. The company plans to retail Krunchillo across metros and Tier 2 towns in modern retail as well as make it available online across all aggregator platforms.
Jigsaw with its extensive experience in consumer research, strategic branding and marketing planning has helped numerous firms build powerful brands. With its holistic view, integrative approach and cross-pollinated culture, Jigsaw has been building a strong presence for Krunchillo by effectively communicating the brand’s story as it evolves and develops niche products.
Jigsaw’s meticulously formulated strategies are aimed at refreshing the customers’ perception of Charcoal Eats while aligning the organization better to market dynamics and positioning the brand as an experience in itself.