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Additional Gap x Mattel collaborations will be unveiled later this year, including apparel based on Hot Wheels, the two companies said in a joint media release.
“We are excited to partner with Gap to combine Mattel’s iconic brand portfolio with Gap’s signature products,” said Josh Silverman, chief franchise officer and global head of consumer products at Mattel. “We look forward to working together to offer our fans fun, quality clothing for the entire family, plus a new way to embrace their favourite Mattel brands, franchises, characters and stories.”
“Gap’s partnership with Mattel represents two iconic brands collaborating on products that customers can wear as a family, pets included, and have fun,” said Christopher Goble, head of merchandising at Gap. “Each launch will celebrate our optimistic spirit of individuality and connection through creative expression and play.”
Starting May 23, the Gap x Barbie collection will be available to shop on Gap’s official website and in select Gap stores globally, with select styles offered through Mattel Creations, Mattel’s collector and direct-to-consumer platform.
Fibre2Fashion News Desk (KD)