5 Ways to Use Data to Make Faster — and Better — Business Decisions
Business leaders need to have instant data access and analysis to make rapid decisions, yet getting what they need is often hampered by a lack of access and analysis, siloed teams and overwhelmed IT departments. Here are five ways you can break down siloes and get your employees what they need to collaborate and make business function decisions faster.
By Girish Pancha •
Opinions expressed by Entrepreneur contributors are their own.
Your marketing team needs to move at the speed of customers. They need to know if their new marketing campaign is working today so they can adjust it tomorrow. Your inventory management team wants supply chain products and supply visibility to quickly shift inventory to locations running low. Your sales team knows time is money and wants to know which accounts need an in-person visit to close the deal or if a sales campaign is more appropriate at this stage in the buyer's journey.
These needs require instant access to data from a multitude of sources. Typically, these departments ask IT for a report. But the sophisticated data analytics of today requires a specialized IT talent that's scarce, and the velocity of data makes those requests a frustration for all. The data is needed immediately and the IT team is unable to respond in real time.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Access to all of our premium content and an ad-free experience
- A complimentary subscription to Entrepreneur Magazine
- Four free e-books a year and 20% off everything from our bookstore
- Exclusive events with business celebrities and successful entrepreneurs
