For Subscribers

Your Company's Soulless If It Lacks These 3 Things — Here's How You Can Fix It

Success and growth can leave a company's purpose muddy or pulled into multiple directions. Even when things change, or you are unsure why you do what you do, here's how to stick to your deeper purpose.

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By Jason Feifer

Shannon Fagan | Getty Images

As businesses grow, many entrepreneurs worry about losing touch with their company's original purpose — its soul, if you will. Harvard Business School professor Ranjay Gulati wanted to understand the problem better, so he interviewed 65 CEOs of fast-growth ventures.

"I came to realize very quickly that there's a tension between wanting to be grown up and big, but not losing that entrepreneurial spirit," he said. "I found many of them lamenting 'the good old days.'"

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