Thai Airways Renews Partnership with Sabre

(17/04/23)  Thai Airways has renewed its partnership with Sabre.

The Global Distribution System (GDS) renewal ensures that Sabre-connected travel agencies will continue to have access to Thai Airway’s content globally, while enabling the airline to retain its reach across Sabre’s network of global travel buyers and intermediaries.

The national carrier will also take advantage of Sabre’s extensive global booking data to help it identify recovery and growth opportunities.

“As we continue to ramp up operations and resume international flights, it is essential to us that we are able to continue to distribute our fares, offers and itinerary to travel agents, and their customers, across the world,” said Korakot Chatasinga, Chief Commercial Officer, Thai Airways. “We’re thrilled to have renewed our distribution deal with Sabre at the same time as being able to harness the power of Sabre’s robust booking data and industry expertise.”

Thai Airways A350 reg: HS-THE. Picture by Steven Howard of TravelNewsAsia.com

Primarily operating from Suvarnabhumi Airport as well as its secondary hub in Phuket, Thai Airways typically serves around 40 international destinations and is a founding member of Star Alliance.

Despite numerous challenges, the airline has so far resumed a significant proportion of its pre-pandemic international flights and is forging ahead with further recovery and growth plans.

“We’re delighted that Sabre will continue to be a key part of Thai Airways’ journey as the carrier, and the country, continue to experience strong travel demand,” said Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions Airline Sales. “Our booking data includes detailed insights on itinerary, origin, connection, passenger type, length of stay and other booking patterns. However, it’s important not just to have access to such data, but to be able to interpret and make the best use of it to support an airline’s business strategy and growth. Sabre will be providing consulting services to help identify areas of potential opportunity for Thai Airways to increase efficiencies and enhance future revenue.”

Although Thailand welcomed 11,153,026 international visitor arrivals in 2022, an enormous increase on the 427,869 in 2021, the Kingdom expects to significantly improve on that this year, and is aiming for around 25-30 million visitor arrivals.

In 2019, before the pandemic, Thailand welcomed almost 40 million international visitor arrivals.

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