Mumbai: Tata Motors has dethroned Maruti Suzuki to become the best-ranked brand in the YouGov Auto Rankings 2023 in India, with a score of 29.6 points.
YouGov BrandIndex measures the public’s perception of thousands of brands across the world daily basis. The brand rankings were compiled using Index scores, a measure of overall brand health calculated by taking the average perception of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
Last year’s topper Maruti Suzuki and second-ranked Honda moved down one place each to second (25.6) and third (24.9), respectively.
German manufacturers featured heavily in the list, with BMW taking the fourth spot (22.3), Mercedes-Benz the sixth (20.0) and Audi the seventh place (19.3).
Leading Indian auto manufacturer Mahindra & Mahindra moved up five places to come fifth (21.0) in the 2023 rankings.
Korean manufacturer Hyundai ranked eighth (19.2) while Toyota placed ninth (17.3) in the India rankings - although the Japanese manufacturer did well across the globe making it the top-ranked global brand in YouGov’s Auto rankings 2023.
Finally, Land Rover rounded off the top ten in India, with a score of 15.0.