Elon Musk Is Transforming Twitter, Not Killing It

Thanks to innovative new features and a trimmed-down staff, ads and money are coming back in droves.

On March 9, 2023, journalists Matt Taibbi and Michael Shellenberger testified before a congressional hearing on the growth of 'a censorship-industrial complex' that violates the right to free speech. Images: AP/AFP/Getty Images/Zuma Press Composite: Mark Kelly

Elon Musk is building Twitter into something better, bigger, safer and, above all, freer. Yet media headlines claim the company is “dying.”

The doom is overwrought. The eccentric billionaire is creating one of the most powerful media platforms the world has ever seen. This was underscored last week when he schooled an officious BBC reporter who claimed—without evidence—that the amount of hate speech is up on the social-media site. The CEO’s quick-witted lesson on free expression has since made the rounds on the platform, racking up well over 20 million views. That’s impressive reach—as was the company’s performance during the World Cup, when it hosted 147 billion impressions in about four weeks.

Opinion

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