Pune, India, April 18, 2023 (GLOBE NEWSWIRE) -- The virtual power plant market size to hit USD 6.47 billion by 2028. The global market size was valued USD 6.47 billion in 2020 and USD 0.88 billion in 2021. Increasing demand for renewable energy, advancements in technology, government policies and incentives & rising energy demand to boost market demand. Virtual Power Plants provide a flexible and reliable solution. Additionally, growing awareness in virtual power plant have led to increased investment in the technology and infrastructure, further driving market growth. The increasing acceptance of innovative technologies such as cloud platforms and the internet of things (IoT) applications in the power industry will have an excellent impact on the market’s development, states Fortune Business Insights™, in its report titled “Virtual Power Plant Market, 2021-2028.”

Key Development:

July 2020: In Portland, Oregon, the Portland General Electric Company announced a pilot initiative to encourage the installation and connection of 525 home energy storage batteries. This project will generate up to four megawatts of electricity. The distributed assets will build a virtual power plant of tiny units that may operate independently or in concert to service the grid.

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Virtual Power Plant Market Scope:

Report CoverageDetails
Forecast Period2021-2028
Forecast Period 2021 to 2028 CAGR32.89 %
2028 Value ProjectionUSD 6.47 billion
Base Year2020
Market Size in 2021USD 0.71 billion
Historical Data for2017-2019
No. of Pages207
Segments coveredBy Technology, End-user, and Region
Growth DriversGrowing Shift towards Distributed Generation to Aid Market Dynamics
 Increasing Demand for Combined Renewable Energy & Growing Investments in Energy Storage to Foster Growth


Market Drivers & Restraints:

Rising Emphasis on Distributed Generation to Push Growth

Energy is created and delivered utilizing small-scale technologies such as wind turbines, solar cells, geothermal systems, and micro hydropower plants in today's decentralized energy distribution networks worldwide. During power outages and periods of high energy demand, distributed generating systems, especially when coupled with heat and power and emergency generators, can be utilized to provide electricity. Increased attention on decarbonization, electrification, digitalization, and improvements in power production and storage technologies are major reasons hastening the transition to distributed energy. Due to the cost-effectiveness of renewable technology, distributed generating is becoming more popular. Furthermore, local and state government policies and laws support the greater deployment of renewable technologies because of their benefits, such as cheaper CAPEX and energy security driving the virtual power plant market growth.

COVID-19 Impact:

The COVID-19 pandemic is rapidly spreading throughout the world. Almost every country is experiencing the epidemic at a different level. Developing economies like India and China were successful in the early phases of COVID-19 containment and are continuously deploying new steps to reduce the virus's harmful effects. European countries have also seen a major drop in IT infrastructure investment. According to the International Data Corporation (IDC), due to the COVID-19 issue, which continues to affect the European economy, European IT investment in software, hardware, and IT services is expected to fall by 4.7 percent in 2020 USD 487 billion.

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Regional Insights:

Growing Use of Renewable Energy to Bolster Growth in Europe

North America is expected to have a substantial market share because of the huge number of VPP deployment projects sanctioned in the United States and Canada. SimpliPhi Power, for example, launched a virtual power plant demonstration project in Louisiana in May 2020. The European Union is investing heavily in renewable energy and energy storage systems, driving demand for VPPs. Statkraft's virtual power plant in Germany, for example, is Europe's largest and first of its type. It produces more than 10,000 megawatts of power, which is the equivalent of ten nuclear reactors. As a result, Europe's rising use of renewable energy increases demand for VPPs in the area.

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Competitive Landscape:

Major Companies Focus on Mergers and Acquisitions to Strengthen their Position

The market is consolidated owing to the remarkable distribution network of major companies in developed and emerging economies. ABB, Autogrid, Next Kraftwerke, and AGL Energy are the leading players in the market, accounting for a dominant share in 2020. Small players such as Limejump, Flexitricity, and Kiwi Power hold a small stake in the global VPP market. Supportive government initiatives for the growing renewable industry and an increasing number of mergers and acquisitions have led to intense competition in the market.

List of Key Players Covered in the Report:

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