MIAMI BEACH, Fla.—Twitter Chief Executive Elon Musk made his latest appeal to advertisers on Tuesday, seeking to reassure them that the platform is a hospitable and valuable vehicle for their brands.
Many advertisers pulled their ads from Twitter after Mr. Musk’s takeover of the social-media platform was completed in October, either out of concern that Mr. Musk might weaken content moderation, potentially leading to more hate speech on the social-media platform, or because of the uncertainty surrounding the company’s direction under its new leadership. Advertising represented almost 90% of Twitter’s revenue in 2021.
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