Netflix Gains 1.75 Million Subscribers, Axes DVD-Rental Business

Streaming service says U.S. password-sharing crackdown is coming soon

Netflix plans to ship its last DVDs in September. Photo: Michael Liedtke/Associated Press

Netflix Inc. said it would roll out new password-sharing limitations more broadly—including in the U.S.—by the end of June, and announced it would soon wind down the DVD-by-mail business that the company was built upon.

Netflix added 1.75 million subscribers in the first quarter and ended the period with 232.5 million customers, a far slower pace of growth than it was accustomed to before and during the pandemic. After losing subscribers for the first time in a decade a year ago, the company took a series of steps to expand its customer base, including launching an ad-supported tier of service and starting to limit password sharing.

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