In its endeavor towards supporting young talent and emphasis on putting health first, Amway India one of the country’s FMCG direct selling companies, is organizing the second season of Amway Nutrilite Golf Tour – the premier series of golf tournaments for players under 23 years of age.
Amway India has partnered with K&A Golf for them to organize the golf tour, and to showcase our continued commitment in the health and nutrition domain. Aligned with the Government of India’s ‘Khelo India’ initiative’, Amway aims to build a healthier nation by supporting sports development in India while emphasizing sports and fitness for youth coupled with the right nutrition.
This partnership will be instrumental in strengthening the brand’s continued leadership in the health and nutrition domain, targeting women and youth in India.
Anshu Budhraja, General Manager, Amway India, commenting on the association, said, “The significance of sports in an individual’s life is immeasurable, as it offers a plethora of physical and mental health benefits. Although numerous factors contribute to an athlete’s success, adequate nutrition plays a vital role in achieving optimal strength, training, and performance. Being a renowned name in the field of nutrition, health, and wellness, Nutrilite by Amway, the world’s no 1 selling vitamin and dietary supplement brand, for over 90 years, has been combining the best of nature with the best of science to provide quality supplements designed to fill nutritional gaps in health and wellness journey of our consumers.”
“We endeavor to help everyone focus on a holistic approach to wellness through the Nutrilite® philosophy – EARN. i.e., Adequate Exercise, Positive Attitude, Adequate Rest, and Well-Balanced Diet & Nutrition, thereby promoting better health. Our partnership with K&A Golf for Amway Nutrilite Golf Tour is one such attempt that will not only help us provide young aspiring players with a platform to experience the best training and compete at the highest level while also supporting them with nutrition & immunity building requirements through our top-quality products like Nutrilite All-Plant Protein Powder, Chyawanprash by Nutrilite and a combination of other supplements, which will enable them to be successful players. We are thrilled to support young golfers in their journey and promote our philosophy of helping people live better, healthier lives.”
Karan Bindra, Director, K&A Golf, said, “We are delighted to partner with Amway to bring the next Season of Amway Nutrilite Golf Tour to the country’s future champions. We got very good feedback from the first season from both the players as well as their families. Since the Tour aims at providing juniors with a platform to compete and excel to further their golfing talent – the Order of Merit winners from the 2021-22 Amway Nutrilite Golf Tour were taken to Dubai to experience world class golf courses and training centres, thereby providing them with the necessary exposure at this stage of their golfing journeys.
Apart from achieving excellence in these tournaments, this season the Tour will provide some of the leading juniors an opportunity to observe the world’s best golfers up close at a prestigious professional Golf Tournament in Dubai in early 2024. Other associations with multiple similar junior global tournaments and Academies are also being sought. Fitness and Nutrition are an integral part of an athlete’s development, and for the upcoming golfers, this is no different. Juniors will see the long-term benefits of inculcating a strong Fitness and Nutrition program into their routines. We look forward to supporting junior golfers in their pursuit of excellence.”
During the tour, the budding golf champions will experience a series of top-class events and the deserving winners will be supported with a trip to an international professional tournament in 2024. The Amway Nutrilite Golf Tour is uniquely designed to maintain an Order of Merit in various age groups.
This year, the Tour also includes events where the participants get World Amateur Ranking Points (WAGR) which gets them a universal ranking valid throughout the world. The Tour conducts its tournaments on top golf courses of the country like DLF Golf and Country Club, ITC Classic Golf Course, Jaypee Greens Golf Club, Bombay Presidency Golf Club amongst others.
Tournaments based on the Parent-Child format are also held under the tour, extending health, sports, and fitness to the entire family. Furthermore, the Tour will also conduct qualifier tournaments where the winners will get a spot to participate in the FCG Callaway World Championship to be held in the US. This is the most prestigious golf tournament for junior golfers around the world.
Amway continues to solidify its leadership in the health, nutrition, and immunity domain by supporting the right platforms. Nutrilite, Amway India’s flagship brand, is also the world’s No 1 selling vitamins and dietary supplements brand backed by a successful legacy of over 90 years of pioneering and perfecting the plant-based approach to supplementation.