Planning to buy a car? You don't have to when you can subscribe or even lease one. "India was predominantly an ownership market. Buyers paid in cash or took a car loan. Now there is a segment of buyers who are into non-ownership options like leasing or subscription. It's like renting, where you get the right to use the vehicle," says Ravi Bhatia, president and director, JATO Dynamics, an automotive research firm.
The country's automobile manufacturers report a growing interest in non-ownership options for vehicles. Maruti Suzuki India recently announced a partnership with SMAS Auto Leasing to offer a range of vehicles on subscription. "Car Subscription is gaining popularity among Indian customers across all major segments be it individual buyers, professionals, business owners or corporates," says Meherban Singh, general manager & head: Strategic Sales & Business Planning, SMAS Auto Leasing.
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