By Our Staff

Raj Shamani, entrepreneur and content creator, has announced the launch of House of X, tech platform that helps you create a brand in 7 days. With a strong and positive investor conviction from the likes of Lightspeed Venture Partners, Lumikai, Ashneer Grover and founders of Razorpay, Mamaearth, Zerodha, Meesho and 40 others top angel investors. Raj Shamani has become the first Indian content creator to launch a platform that helps creators build D2C brands.

Commenting on the launch, Raj Shamani, said, “It’s an exciting time to be innovating within the Creator Commerce Industry, especially with India emerging as the largest global creator-hub housing over 100Mn creators. Having said that, most content creators including myself come with an expiration date, and this is where House of X enters as a platform. The future lies in building sustainable personal brands as we help leverage the fast-emerging era of creator-based loyalty to extend creators’ shelf-life beyond the Gram. It is therefore paramount for contemporary brands to adapt their business models to align with the values and consumption patterns of new-age audiences. They have experienced it first hand how creators offer an authentic understanding towards their needs. Our vision is to transform loyal communities into multi-million dollar businesses. House of X is here to democratize India’s creator commerce market by starting  an era of the ‘Next Big Thing’ for every unique idea that holds close to the creators’ heart. You dream it and we’ll make it true for you in 7 days.”