You Can Reward a Customer-Service Rep With a ‘Coffee,’ a ‘Spa Day’ or a ‘Goldfish’

Consumers are used to surveys that ask “How did we do?” after interactions with customer service, but some of those questionnaires now come with another query. “If we were to reward the person who helped you,” they ask, “what should we reward them with?”  

The multiple-choice options can range from an inexpensive treat such as a coffee to a costlier thank-you like a spa day, with customers encouraged to pick their suggested gift based on its relative value. Even a goldfish or an expensive watch have been offered as possible gifts.