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https://www.wsj.com/articles/digital-ad-revenue-grew-again-in-2022-but-much-more-slowly-41485957

Digital Ad Revenue Grew Again in 2022, but Much More Slowly

Headwinds from the economy and privacy protections were offset by growth in areas such as retail ad networks and streaming TV, executives and analysts say

Ad-supported streaming video was one driver of digital advertising growth in the U.S. in 2022. Photo: Jae C. Hong/Associated Press

By Megan Graham

April 12, 2023 6:02 am ET

Digital ad revenue in the U.S. rose 10.8% to $209.7 billion last year as marketers continued to spend in online channels despite slower economic growth, market uncertainty and mass layoffs at big tech companies, according to a new report from the Interactive Advertising Bureau and PricewaterhouseCoopers LLP.

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