ZW Data Action Technologies (NASDAQ:CNET – Get Rating) and Rumble (NASDAQ:RUM – Get Rating) are both business services companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, analyst recommendations, profitability, dividends, earnings, risk and institutional ownership.
Earnings & Valuation
This table compares ZW Data Action Technologies and Rumble’s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| ZW Data Action Technologies | $47.33 million | 0.23 | -$2.75 million | ($0.90) | -1.67 |
| Rumble | $39.38 million | 87.97 | -$11.40 million | N/A | N/A |
ZW Data Action Technologies has higher revenue and earnings than Rumble.
Institutional and Insider Ownership
Profitability
This table compares ZW Data Action Technologies and Rumble’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| ZW Data Action Technologies | -18.78% | -32.58% | -22.36% |
| Rumble | N/A | -3.99% | -1.85% |
Analyst Recommendations
This is a breakdown of current ratings for ZW Data Action Technologies and Rumble, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| ZW Data Action Technologies | 0 | 0 | 0 | 0 | N/A |
| Rumble | 0 | 1 | 1 | 0 | 2.50 |
Rumble has a consensus price target of $15.00, indicating a potential upside of 66.67%. Given Rumble’s higher probable upside, analysts plainly believe Rumble is more favorable than ZW Data Action Technologies.
Risk & Volatility
ZW Data Action Technologies has a beta of 0.72, meaning that its stock price is 28% less volatile than the S&P 500. Comparatively, Rumble has a beta of 0.75, meaning that its stock price is 25% less volatile than the S&P 500.
Summary
Rumble beats ZW Data Action Technologies on 7 of the 11 factors compared between the two stocks.
About ZW Data Action Technologies
ZW Data Action Technologies, Inc. is a holding company, which engages in providing advertising, precision marketing, online to offline sales channel expansion and the related data services to small and medium enterprises. Its services include precision marketing, data analysis, member point’s management and other value-added services. The firm operates through the following segments: Internet Advertising and Data Services, Ecommerce O2O Advertising and Marketing Services, Blockchain Technology, and Corporate. The company was founded by Han Dong Cheng and Zhi Ge Zhang in 2003 and is headquartered in Beijing, China.
About Rumble
Rumble Inc. operates video sharing platforms. The company operates rumble.com, a platform that enables video creators to host, livestream, manage, distribute, and create OTT feeds, as well as monetize their content. It also operates locals.com, a subscription-based video sharing platform. The company was founded in 2013 and is based in Longboat Key, Florida.
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