Betterware de México, S.A.P.I. de C.V. (NASDAQ:BWMX – Get Rating) and Onion Global (NYSE:OGBLY – Get Rating) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, earnings, profitability, analyst recommendations, risk, institutional ownership and dividends.
Analyst Recommendations
This is a breakdown of recent ratings and price targets for Betterware de México, S.A.P.I. de C.V. and Onion Global, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Betterware de México, S.A.P.I. de C.V. | 0 | 0 | 0 | 0 | N/A |
| Onion Global | 0 | 0 | 0 | 0 | N/A |
Volatility & Risk
Insider and Institutional Ownership
12.2% of Betterware de México, S.A.P.I. de C.V. shares are owned by institutional investors. Comparatively, 2.6% of Onion Global shares are owned by institutional investors. 50.9% of Onion Global shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Profitability
This table compares Betterware de México, S.A.P.I. de C.V. and Onion Global’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Betterware de México, S.A.P.I. de C.V. | 6.38% | 75.40% | 8.35% |
| Onion Global | N/A | N/A | N/A |
Valuation and Earnings
This table compares Betterware de México, S.A.P.I. de C.V. and Onion Global’s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Betterware de México, S.A.P.I. de C.V. | $572.04 million | 0.73 | $36.54 million | N/A | N/A |
| Onion Global | $401.23 million | 0.01 | -$55.90 million | N/A | N/A |
Betterware de México, S.A.P.I. de C.V. has higher revenue and earnings than Onion Global.
Summary
Betterware de México, S.A.P.I. de C.V. beats Onion Global on 8 of the 9 factors compared between the two stocks.
About Betterware de México, S.A.P.I. de C.V.
Betterware de México, S.A.P.I. de C.V. operates as a direct-to-consumer company in Mexico. It focuses on the home organization segment with a product portfolio, including home solutions, kitchen and food preservation, technology and mobility, bedroom, bathroom, laundry and cleaning, and other categories. The company sells its products through twelve catalogues. Betterware de México, S.A.P.I. de C.V. was incorporated in 1995 and is based in Zapopan, Mexico. Betterware de México, S.A.P.I. de C.V. is a subsidiary of Ebc Holdings, Inc.
About Onion Global
Onion Global Limited operates a platform that incubates, markets, and distributes fashionable and future brands in China and internationally. Its platform comprises brand partners that offer various categories of lifestyle products, including beauty products, maternal and baby products, food and beverages, fast fashion, and wellness products. The company was incorporated in 2009 and is based in Guangzhou, the People's Republic of China.
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