According to TAM AdEx, there was a remarkable 52% increase in advertising space on Digital in 2022 compared to 2021. Over the last five years, digital ad insertion in 2022 grew by 58% compared to 2018. The services sector maintained its top position in both 2021 and 2022.
In 2022, E-commerce and online shopping took the top spot, surpassing its position in 2021. Ad networks were the most popular method for promoting ads on digital media platforms, accounting for 51% of total ad insertions.
Boxinternet was ranked as the top exclusive advertiser and brand in 2022. Excluding YouTube, Rediff.com emerged as the leading publisher in terms of advertising in 2022, with a share of 26%.
Ad Insertions’ Trend: Digital saw an exceptional 58% rise in Y 2022 over Y 2018
Digital ad insertions witnessed a significant growth of 52% in 2022 compared to 2021.
Leading Sectors: Services sector retained its 1st position in Y 2022
In 2022, the services sector had the highest share of ad insertions at 45%, followed by education with 12%. Together, these top two sectors accounted for over 55% of digital ad insertions. Building, Industrial & Land Materials emerged as a new entrant in the top 10 sectors in 2022 compared to 2021.
In 2022, E-commerce and online shopping claimed the top rank, surpassing its position in 2021. Coaching/competitive exam centers and E-commerce financial services were new entrants in the top 10 categories for 2022. Together, the top 10 categories accounted for 45% of digital ad insertions.
Leading Advertisers: 7 Among the Top 10 Advertisers were new Entrants in the year 2022
Amazon Online India and Grammarly Inc. maintained their first and second positions, respectively, in 2022 compared to 2021. Samsung India Electronics moved up to the third rank in 2022 and was also a new entrant in the top 10 list of advertisers.
Leading Brands: 6 of the Top 10 brands were from the E-Com sector
In 2022, Amazon.in claimed the top spot, surpassing its position in the previous year, while Grammarly Keyboard descended to the second position. Overall, there were over 110,000 brands present on digital platforms in 2022.
In 2022, Cellular Phones-Smart Phones saw the highest increase in ad insertions, with a growth of 2.9 times compared to 2021, followed by Coaching/Competitive Exam Centre with 2.1 times growth. Among the top 10 categories, E-commerce and online shopping witnessed the highest growth in ad insertions, with a 69% increase. In fact, five of the top 10 growing categories belonged to the E-commerce sector.
Leading Exclusive^ Advertisers in Y 2022
In 2022, over 62,000 advertisers exclusively promoted their brands compared to the previous year. Five of the top 10 exclusive brands belonged to the E-commerce sector.
Leading Web Publishers – Y 2022: YouTube alone had 26% share of Ad Insertions
In 2022, excluding YouTube, Rediff.com emerged as the leading publisher in terms of advertising. NDTC News-India claimed the third position, followed by Zeenews.india.com.
Leading Digital Platforms and Transaction Methods for Digital Advertising: Y 2022
In 2022, Desktop Display accounted for the highest share of digital ad insertions with 42%, followed by Mobile Display at 29%. Ad Network was the most popular method for promoting ads on digital platforms, accounting for 51% of total ad insertions, followed by Programmatic advertising with 27% share.
Creative types on Digital
In 2022, HTML5 ads grabbed the highest share of digital ad insertions at 43%, followed by banner ads at 32%. Video ads secured the third position with a 25% share.