Govt to ask wellness, health influencers to display qualification

The guidelines will make it mandatory for the influencers to disclose their qualifications for dispensing advice on health and wellness. These qualifications must be displayed in an obvious manner for their audience to see and read. This comes in the wake of the department’s guidelines issued last month for all social media influencers and celebrities asking them to disclose their relationship with what they endorse and whether they derive any benefit — money or material — from the endorsement.