Maison Luxe (OTCMKTS:MASN – Get Rating) and Signet Jewelers (NYSE:SIG – Get Rating) are both retail/wholesale companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, risk, earnings, valuation and analyst recommendations.
Analyst Recommendations
This is a summary of recent recommendations for Maison Luxe and Signet Jewelers, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Maison Luxe | 0 | 0 | 0 | 0 | N/A |
| Signet Jewelers | 0 | 3 | 1 | 0 | 2.25 |
Signet Jewelers has a consensus price target of $86.00, indicating a potential upside of 19.49%. Given Signet Jewelers’ higher probable upside, analysts plainly believe Signet Jewelers is more favorable than Maison Luxe.
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Maison Luxe | $17.64 million | 0.07 | -$2.30 million | ($0.15) | -0.05 |
| Signet Jewelers | $7.84 billion | 0.42 | $376.70 million | $6.31 | 11.41 |
Signet Jewelers has higher revenue and earnings than Maison Luxe. Maison Luxe is trading at a lower price-to-earnings ratio than Signet Jewelers, indicating that it is currently the more affordable of the two stocks.
Institutional & Insider Ownership
97.9% of Signet Jewelers shares are held by institutional investors. 1.8% of Signet Jewelers shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Profitability
This table compares Maison Luxe and Signet Jewelers’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Maison Luxe | -56.74% | N/A | -248.40% |
| Signet Jewelers | 4.80% | 46.64% | 10.20% |
Risk and Volatility
Maison Luxe has a beta of 2.32, indicating that its share price is 132% more volatile than the S&P 500. Comparatively, Signet Jewelers has a beta of 2.14, indicating that its share price is 114% more volatile than the S&P 500.
Summary
Signet Jewelers beats Maison Luxe on 12 of the 13 factors compared between the two stocks.
About Maison Luxe
Maison Luxe, Inc. engages in the delivery of digital video and television content via the Internet. It operates the Clikia App, which includes the interconnected Clikia.com website and Clikia TV.The company was founded on June 20, 2002 and is headquartered in Fort Lee, NJ.
About Signet Jewelers
Signet Jewelers Ltd. engages in the retail of diamond jewelry. It operates through the following business segments: North America, International, and Others. The North America segment operates jewelry stores in malls, mall-based kiosks, and off-mall locations throughout the U.S. and Canada. The International sells primarily in the UK and Ireland under the H. Samuel and Ernest Jones banners. The Other segment consists of activities related to purchasing and conversion of rough diamonds to polished stones and unallocated corporate administrative functions. The company was founded in 1949 and is headquartered in Hamilton, Bermuda.
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