Home / Technology / Metaverse Mania Cools for Many, but Not for Marketers
Back

Metaverse Mania Cools for Many, but Not for Marketers

wsj 6 min read . Updated: 08 Apr 2023, 03:28 PM IST The Wall Street Journal
Many marketers build their metaverse campaigns largely to raise awareness or improve consumer perceptions of their brands. (File Photo: Bloomberg)Premium
Many marketers build their metaverse campaigns largely to raise awareness or improve consumer perceptions of their brands. (File Photo: Bloomberg)

  • Marketing executives still say they will spend more on the metaverse this year even as some consumers and tech companies lose interest in the concept

Even while some of the metaverse’s biggest proponents are scaling back or shutting down spending on their visions for virtual worlds, many marketers are standing firm.