Campbell’s Enticing Future in Snacks

Snacks from Goldish to Cape Cod chips could soon be Campbell’s biggest business

Photo illustration: Kaitlyn Wang

Campbell Soup Company has long been more than its name suggests. Now its underappreciated snack business looks set to become its star performer. 

Campbell is composed of two divisions: meals and beverages, which includes its namesake soups as well as brands such as Pace salsas and V8 juices; and snacks, which features the Pepperidge Farm line of cookies and Goldfish crackers, among other brands.

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