Subscribe Sign In

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.

https://www.wsj.com/articles/notable-quotable-media-cliches-headlines-news-the-truth-584e92ab

Notable & Quotable: Media Cliches

‘One of the media’s formulaic headlines of which I am least fond reads like this: ‘X isn’t what you think.’ Now how does some junior headline writer know what I think about X?’

April 7, 2023 6:04 pm ET

Photo: Getty Images/iStockphoto

James Bowman writing in the April issue of the New Criterion:

Opinion

Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

Continue reading your article with
a WSJ subscription

Already a subscriber? Sign In

Sponsored Offers

adidas:
3-Stripe Favorites Sale: Up to 50% Off + Free Shipping
Nike:
60% off running shoes and apparel at Nike without a promo code
American Eagle Outfitters:
15% off American Eagle promo code
Michaels:
Earn 30% in Michaels Rewards on your next purchase
Kohl's:
Save 15% on orders of $100+ with Kohl's coupon
Walmart:
20% off your order with Walmart promo code