Southwest Airlines' CEO Got a 75% Pay Bump Ahead of the Holiday Travel Catastrophe — Take a Look at His Total Compensation Package

Bob Jordan, who's been with the company since 1988, assumed the role 10 months before the meltdown.

learn more about Amanda Breen

By Amanda Breen

Bloomberg | Getty Images

Southwest Airlines made headlines last December amid a full-blown travel service disaster that left many passengers stranded and without their luggage.

Just 10 months before the debacle, in February 2022, Bob Jordan took over as the airline's CEO and received a 75% pay increase, CNN Business reported.

Related: Man Emotionally Reunites With Luggage After Southwest Disaster

Between December 21 and 29, Southwest canceled 16,700 flights, derailing holiday plans for tens of thousands of passengers and costing the airline approximately $800 million in lost revenue, per the outlet.

Much of the problem was attributed to the airline's outdated crew-scheduling system, which made it difficult to contact the pilots and flight attendants required to reschedule flights. In a bid to prevent another meltdown, Jordan told attendees at the J. P. Morgan Industrials Conference that Southwest has created a "tactical action plan" to address the underlying issues, USA Today reported.

Jordan, who's been with the airline since 1988 and served as executive vice president in charge of corporate services since July 2017 before his current role, received a total compensation package of $5.3 million in 2022 — a significant increase over the $3 million he earned in 2021, per CNN Business.

Related: Southwest Sued in Class Action Over Holiday Flight Cancellations

Southwest's former CEO Gary Kelly received $5.1 million in 2022, acting as CEO in January and executive chairman for the remainder of the year; he received $5.8 million in 2021 and $9.8 million in 2020.

Amanda Breen

Entrepreneur Staff

Features Writer

Amanda Breen is a features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Related Topics

Editor's Pick

The Co-Founder of a Fashion Retailer With a Nearly 100% Retention Rate Reveals the Secret to Happy Employees
Everything You Need to Know About Filing Your Taxes in 2023
These 6 Leadership Skills Are Undervalued — But They Shouldn't Be, According to Employees
Want to Become a Franchisee? Run Through This Checklist First.
You Know Your Love Language, But What About Your Money Language?
A U.S. Company With Thousands of Employees Just Adopted a 4-Day Workweek — Here's the Innovative Blueprint Up for Grabs
Health & Wellness

5 Ways ChatGPT Is Empowering People with Disabilities

As an entrepreneur diagnosed with ADD and LD-NOS, ChatGPT has been a beneficial tool that has allowed me to think beyond my abilities. Here are five ways ChatGPT can be used to empower disabled people.

Thought Leaders

5 Compelling Reasons Why Storytelling is Crucial to Business Success

Storytelling helps you connect with your clients and customers. Learn five reasons why you must start storytelling.

Marketing

6 Actionable Marketing Lessons from the Early Days of ChatGPT

Don't put your head in the sand and stoke fears about machines taking over the world; learn how to take the reins and make the machines work for you.

Side Hustle

Make Passive Income Online with Help from This Bundle, Now Only $29.99

Start your side hustle with help from this online business course bundle at the best price online.