The House of Abhinandan Lodha (HoABL) has sold 2 msf of land in the beachside town of Dapoli in Maharastra’s Konkan belt in five weeks. The integrated development project titled ‘Cape of Bliss’ was sold to customers across India, including the Mumbai Metropolitan Region, Delhi-NCR, Pune and Bangalore.
The company made the sale through a completely virtual buying process, witnessing more than 1,500 first time customers from over 25 cities across India. The company has sold 3.3 msf of land so far across destinations like Dapoli, Anjarle and Foothills of Matheran in Maharashtra. In FY 23-24, HoABL plans to deliver 6 msf of space to customers.
Samujjwal Ghosh, CEO, HoABL, said, “The purpose with which HoABL exists is not just to create land investment but to have a tremendous positive impact using innovation and consumer tech. Today is the future we wanted to live in yesterday. We can achieve great things with tech innovations and enabling virtual purchase of hidden gems like Dapoli, and the success of it is just the start to a whole new wealth product category we aim to create”.