NEW YORK, April 5, 2023 /PRNewswire/ -- The color cosmetics market size in the US is expected to grow by USD 2.50 billion during 2021-2026, accelerating at a CAGR of 3.88% during the forecast period, according to Technavio. The market is segmented by distribution channel (offline and online) and product (face, eye, lip, and nail). The market share growth in the US by the offline segment will be significant during the forecast period. The number of offline distributional channels is rising in the US, and this trend is expected to continue during the forecast period. For instance, color cosmetics are available in specialty stores, and customers can choose from different brands. Specialty stores provide personal luxury products of different brNands. Hence, affluent and loyal customers are inclined toward specialty stores for the purchase of desired color cosmetics not available online or in other retail stores. Product premiumization is one of the major drivers fueling the US color cosmetics market growth. Premium product offerings are characterized by premium pricing and consumers are willing to invest heavily in premium products due to factors such as high quality and durability. The majority of the vendors offering premium brands cater to the premium or aspirational customer segment. The brand value of premium brands is considered high. Hence, investing in such a brand instills a certain degree of confidence among customers. Moreover, manufacturers in the color cosmetics market in the US focus on investing in premium products and expanding their presence in the luxury segment. Hence, consumers preferring premium products will drive market growth during the forecast period. Discover some insights on market size during the forecast period (2022 to 2026) before buying the full report - Request a sample report

US Color Cosmetics Market Insights -

• Vendors: 15+, Including Amway Corp., Beiersdorf Aktiengesellschaft, CHANEL Ltd., Coty Inc., Dambiro de, Glossier Inc., HB USA Holdings Inc, Kao Corp., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Oriflame Holding AG, Revlon Inc, Shiseido Co. Ltd, The Avon Co., The Estee Lauder Co. Inc., The Procter and Gamble Co., Tom Ford International LLC, Ulta Beauty Inc, and Unilever PLC among others

• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors

• Segments: Distribution Channel (Offline and Online) and Product (Face, Eye, Lip, and Nail)

To understand more about the US color cosmetics market, request a sample report

Color cosmetics market in the US - Vendor Insights

The color cosmetics market in the US is fragmented, with the presence of both international vendors and private players operating across the country. Due to the rising competition, manufacturers are focusing more on new innovations to meet the demands arising from the changing fashion trends.

Global Color Cosmetics Market in The US – Market Dynamics

Major Trends -

• Growing demand for natural and organic products is one of the key color cosmetics market trends in the US.

• Consumers became increasingly aware of the harmful effects of synthetic chemicals used in color cosmetics.

• Though skincare and haircare cosmetics manufactured using synthetic ingredients are highly effective over the short term, prolonged use may have detrimental effects on skin and hair health.

• Owing to the rising awareness about the benefits of natural cosmetic ingredients, several cosmetic manufacturing companies offer a range of skincare and hair care products containing natural and organic ingredients.

• Hence, such an increasing awareness will propel the market growth during the forecast period.

Key challenges - 

• The growing availability of counterfeit products is a major challenge impeding the US color cosmetics market growth. 

• Counterfeit product sales affect the revenue of mainstream brands and their prevailing brand equities.

• These products affect the revenue of mainstream brands and their prevailing brand equities.

• Counterfeit products are mainly marketed through the online distribution channel. Such products exhibit a high degree of price performance as well.

• Hence, counterfeit products pose competition to existing brands in terms of price and functionality. This, in turn, will impede the market growth in the forecasted period.

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What are the key data covered in this report?

• CAGR of the market during the forecast period

• Detailed information on factors that will drive the growth of the color cosmetics market in the US between 2022 and 2026

• Precise estimation of the size of the color cosmetics market in the US and its contribution to the parent market

• Accurate predictions about upcoming trends and changes in consumer behavior

• Growth of the color cosmetics market across the US

• A thorough analysis of the market's competitive landscape and detailed information about vendors

• Comprehensive analysis of factors that will challenge the growth of vendors

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Table of Contents  

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition

• 3.2 Market segment analysis

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026

4 Five Forces Analysis

• 4.1 Five forces summary

• 4.2 Bargaining power of buyers

• 4.3 Bargaining power of suppliers

• 4.4 Threat of new entrants

• 4.5 Threat of substitutes

• 4.6 Threat of rivalry

• 4.7 Market condition

5 Market Segmentation by Distribution Channel

• 5.1 Market segments

• 5.2 Comparison by Distribution Channel

• 5.3 Offline - Market size and forecast 2021-2026

• 5.4 Online - Market size and forecast 2021-2026

• 5.5 Market opportunity by Distribution Channel

6 Market Segmentation by Product

• 6.1 Market segments

• 6.2 Comparison by Product

• 6.3 Face - Market size and forecast 2021-2026

• 6.4 Eye - Market size and forecast 2021-2026

• 6.5 Lip - Market size and forecast 2021-2026

• 6.6 Nail - Market size and forecast 2021-2026

• 6.7 Market opportunity by Product

7 Customer Landscape

• 7.1 Customer landscape overview

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges

• 8.3 Impact of drivers and challenges

• 8.4 Market trends

9 Vendor Landscape

• 9.1 Overview

• 9.2 Vendor landscape

• 9.3 Landscape disruption

• 9.4 Industry risks

10 Vendor Analysis

• 10.1 Vendors covered

• 10.2 Market positioning of vendors

• 10.3 CHANEL Ltd.

• 10.4 Coty Inc.

• 10.5 Kao Corp.

• 10.6 LOreal SA

• 10.7 LVMH Moet Hennessy Louis Vuitton SE

• 10.8 Revlon Inc

• 10.9 Shiseido Co. Ltd

• 10.10 The Avon Co.

• 10.11 The Estee Lauder Co. Inc.

• 10.12 Unilever PLC

11 Appendix

• 11.1 Scope of the report

• 11.2 Inclusions and exclusions checklist

• 11.3 Currency conversion rates for US$

• 11.4 Research methodology

• 11.5 List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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