Medicare Cracks Down on Deceptive Advertising, Service Denials by Privately-Run Plans

Rule comes after criticism that Medicare Advantage plans were running misleading ads

The rule from the Department of Health and Human Services targets private insurers that offer so-called Medicare Advantage plans.Photo: Jay Mallin/Bloomberg News

The Biden administration on Wednesday finalized a rule aimed at strengthening oversight of privately run Medicare plans, banning misleading ads and easing paperwork authorization requirements.

The rule from the Department of Health and Human Services targets private insurers that offer the so-called Medicare Advantage plans, which cover some 30 million seniors and people with disabilities, about half of all people who get the government health insurance. 

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