NEWARK, Del, April 03, 2023 (GLOBE NEWSWIRE) -- The global adtech market size is set to reach US$ 1007.60 billion in 2023. Overall sales of adtech are estimated to surge at 13.7% CAGR, taking the forecasted market valuation to US$ 3638.25 billion by the end of 2033.

The adtech industry is a diverse landscape of companies and products that empower advertisers to efficiently and accurately reach their desired audiences, optimize ad spending, and evaluate the performance of their campaigns. Key offerings include demand-side platforms (DSPs), ad exchanges, supply-side platforms (SSPs), and data management platforms (DMPs).

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This dynamic market is characterized by constant evolution and is driven by emerging trends that are shaping the adtech industry. These trends include powerful tools like connected TV (CTV), hyper-personalization, geotargeting, virtual and augmented reality, integrated consumer journeys, and vernacularization. Furthermore, programmatic adtech solutions utilizes cutting-edge algorithms and data analysis to precisely target and deliver ads, making campaigns more effective and more efficient than ever before.

Data privacy and protection have become key concerns for consumers and regulators alike. Advertisers are increasingly focused on compliance with data protection regulations, such as GDPR and CCPA.They are also using alternative identifiers to target ads without using personally identifiable information. This includes tactics such as contextual targeting, which uses the content of the webpage or app to deliver relevant ads, rather than relying on user data.

Out-of-home (OOH) advertising, such as billboards and digital signage, is a recent trend in the market that is becoming targeted and data-driven. Advertisers are using location data and other data sources to deliver relevant ads to consumers based on their location and other factors. This includes tactics such as geofencing, which allows adtech solutions to target consumers based on their physical location, and digital signage, which can be used to deliver targeted and interactive advertising messages.

Key Takeaways

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Competitive Landscape:

The competitive landscape in the adtech market is highly fragmented, with numerous players offering various products and services. The market is dominated by the key players such as Google, Facebook, and Amazon. However, there are also several small adtech companies and startups that are disrupting the adtech industry with innovative solutions.

The startup ecosystem in adtech is robust, with many new adtech companies emerging to offer unique products and services. Many of these startups are focused on solving specific challenges in the adtech industry, such as data privacy, ad fraud, and transparency. Some notable adtech startups include The Trade Desk, Adform, and MediaMath, all of which offer programmatic adtech solutions.

The startup ecosystem is driven by venture capital funding, with investors keen to back promising adtech startups with innovative solutions. However, the industry remains challenging for startups, as they must compete with large, established players who have significant resources and market power. Additionally, the industry's fast pace of innovation and constant changes in regulations make it challenging for startups to stay ahead of the curve.

Key Segmentation

Adtech Industry by Solution:

Adtech Industry by Advertising:

Adtech Industry by Enterprise Size:

Adtech Industry by Platform:

Adtech Industry by Industry:

Adtech Industry by Geography:

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Table of Content

1. Executive Summary | Adtech Market

1.1. Global Market Outlook

1.2. Demand-side Trends

1.3. Supply-side Trends

1.4. Technology Roadmap Analysis

1.5. Analysis and Recommendations

2. Market Overview

2.1. Market Coverage / Taxonomy

2.2. Market Definition / Scope / Limitations

3. Market Background

3.1. Market Dynamics

3.2. Scenario Forecast

3.3. Opportunity Map Analysis

3.4. Investment Feasibility Matrix

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

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