NEW YORK, March 31, 2023 /PRNewswire/ -- The K-12 testing and assessment market size is expected to grow by USD 9,895.67 million at a CAGR of 10.21% from 2022 to 2027, according to the latest research report from Technavio. The market is driven by the increasing use of analytics. Technological advances and the growing use of big data have increased the prominence of analytics in educational institutions. The inclusion of analytics is enabling schools to provide a personalized form of learning. Teachers and educators can use the captured data through analytics to identify the learning needs and provide a customized plan for students. They also provide a viable option to automate the testing and assessment function of teachers and educators. Many such benefits are increasing the use of analytics in the education sector, which is positively influencing the growth of the market. Here is an exclusive report talking about market scenarios, estimates, the impact of the lockdown, and customer behavior. Download a Sample Report!

The K-12 testing and assessment market report offers a comprehensive analysis of the strategies adopted by vendors and the trends, drivers, and challenges affecting the market size. The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment.

The K-12 testing and assessment market is segmented by product (curriculum-based testing and non-curriculum-based testing), method (blended method, online method, and traditional method), and geography (APAC, Europe, MEA, North America, and South America).

By product, the market growth will be significant in the curriculum-based testing segment during the forecast period. With the advent of digitization, end-users such as teachers and educational institutions are opting for a blended mode of testing. They are partnering with vendors that provide digital testing and assessment solutions for the K-12 industry. This is creating significant opportunities for vendors to capitalize in this segment.

North America will account for 46% of the market growth during the forecast period. Vendors operating in the region are investing in new technologies to have flexibility in the academic field. In addition, the increasing number of government initiatives to improve the quality of education and the overall development of students has encouraged many schools to incorporate testing and assessment tools into the curriculum. All these factors are driving the growth of the regional market.

This report presents a detailed picture of the market by the way of study, synthesis, and
summation of data from multiple sources through an analysis of key parameters.
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The K-12 testing and assessment market covers the following areas:

• K-12 Testing and Assessment Market Sizing

• K-12 Testing and Assessment Market Forecast

• K-12 Testing and Assessment Market Analysis

Companies Mentioned

The global K-12 testing and assessment market is fragmented due to the presence of many local and international players. Many vendors have a strong geographic presence with centers across multiple cities in various economies. Vendors are increasingly showing interest in regions such as APAC and the Middle East and Africa. This is because a significant amount of revenue is expected to generate from these regions. Vendors in these markets majorly compete on the method used and supporting features offered.

• Anthology Inc. - The company offers a wide range of K-12 testing and assessments under the brand name Anthology.

• CogniFit Inc. - The company offers a wide range of K-12 testing and assessments such as General Cognitive Assessment, Academic Cognitive Assessment (CAB A) and Concentration Cognitive Assessment (CAB AT).

• Coursera Inc. - The company offers K-12 assessment named Active Learning and Assessment in K12 Blended and Online Learning.

• D2L Corp. - The company offers interactive assessment tools under the brand name Brightspace.

• Batia Infotech

• Edutech

• ExamSoft Worldwide LLC

• FairTest

• Houghton Mifflin Harcourt Co.

• Instructure Holdings Inc.

• John Wiley and Sons Inc.

• K12 Techno services Pvt. Ltd

• NIIT Ltd

• Oxford University Press

• Pearson Plc

• Qorrect

• Scantron Inc.

• Sylvan Learning LLC

• UMeWorld Ltd.

• Vedantu Innovations Pvt. Ltd.

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Related Reports:

• The K-12 blended e-learning market is estimated to grow at a CAGR of 17.55% between 2022 and 2027. The size of the market is forecasted to increase by USD 2,4941.2 million. The market is segmented by product (hardware, content, system, solutions, and others), application (pre-primary school, primary school, middle school, and high school), and geography (APAC, North America, Europe, Middle East and Africa, and South America).

• The K-12 online tutoring market is estimated to grow at a CAGR of 12.34% between 2022 and 2027. The size of the market is forecast to increase by USD 97.66 billion. The market is segmented by type (structured tutoring and on-demand tutoring) and geography (APAC, North America, Europe, Middle East and Africa, and South America).

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Key Topics Covered:

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition

• 3.2 Market segment analysis

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027

4 Historic Market Size

• 4.1 Global K-12 testing and assessment market 2017 - 2021

• 4.2 Product Segment Analysis 2017 - 2021

• 4.3 Method Segment Analysis 2017 - 2021

• 4.4 Geography Segment Analysis 2017 - 2021

• 4.5 Country Segment Analysis 2017 - 2021

5 Five Forces Analysis

• 5.1 Five forces summary

• 5.2 Bargaining power of buyers

• 5.3 Bargaining power of suppliers

• 5.4 Threat of new entrants

• 5.5 Threat of substitutes

• 5.6 Threat of rivalry

• 5.7 Market condition

6 Market Segmentation by Product

• 6.1 Market segments

• 6.2 Comparison by Product

• 6.3 Curriculum-based testing - Market size and forecast 2022-2027

• 6.4 Non-curriculum-based testing - Market size and forecast 2022-2027

• 6.5 Market opportunity by Product

7 Market Segmentation by Method

• 7.1 Market segments

• 7.2 Comparison by Method

• 7.3 Blended method - Market size and forecast 2022-2027

• 7.4 Online method - Market size and forecast 2022-2027

• 7.5 Traditional method - Market size and forecast 2022-2027

• 7.6 Market opportunity by Method

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation

• 9.2 Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027

• 9.4 Europe - Market size and forecast 2022-2027

• 9.5 APAC - Market size and forecast 2022-2027

• 9.6 South America - Market size and forecast 2022-2027

• 9.7 Middle East and Africa - Market size and forecast 2022-2027

• 9.8 US - Market size and forecast 2022-2027

• 9.9 China - Market size and forecast 2022-2027

• 9.10 UK - Market size and forecast 2022-2027

• 9.11 Germany - Market size and forecast 2022-2027

• 9.12 Canada - Market size and forecast 2022-2027

• 9.13 Market opportunity by geography

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape

• 11.3 Landscape disruption

• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered

• 12.2 Market positioning of vendors

• 12.3 Anthology Inc.

• 12.4 CogniFit Inc.

• 12.5 Coursera Inc.

• 12.6 D2L Corp.

• 12.7 Edutech

• 12.8 Houghton Mifflin Harcourt Co.

• 12.9 Instructure Holdings Inc.

• 12.10 John Wiley and Sons Inc.

• 12.11 NIIT Ltd

• 12.12 Oxford University Press

• 12.13 Pearson Plc

• 12.14 Scantron Inc.

• 12.15 Sylvan Learning LLC

• 12.16 UMeWorld Ltd.

• 12.17 Vedantu Innovations Pvt. Ltd.

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist

• 13.3 Currency conversion rates for US$

• 13.4 Research methodology

• 13.5 List of abbreviations

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