Indian advertising platform, Paytm Ads, hosted the Mumbai chapter of its flagship event – Amplify 2023. The event saw participation from industry leaders representing top brands across BFSI, F&B, CPG, Fashion, E-commerce, Auto and more.
It was an excellent opportunity for attendees to discuss how they could leverage deterministic data and unleash the power of audience insights backed by innovative ad solutions to drive their brand’s success in 2023 and beyond.
Praveen Sharma, COO of Commerce Services, Paytm, opened the event. He said, “We are delighted to host the inaugural edition of Amplify 2023 – our flagship event that brings together some of the brightest minds in the industry to discuss how best to leverage the fintech platform for driving growth. We are committed to helping businesses unlock the power of audience insights through advertising solutions that help our clients achieve their desired objectives.”
The day saw participation from CMOS of brands like Godrej Consumer Products Limited, Emami, Truecaller, Bajaj Allianz General Insurance, Sugar Cosmetics, Jyothy labs, HDFC Ergo to name a few, along with Agency Partners from Dentsu, Wavemaker and Interactive Avenues. They shared insights on leveraging data and innovation to make informed decisions on media investments to achieve maximum ROI while keeping user experience at the core.
In addition, there were panel discussions on ‘The Role of Deterministic Data in Marketing Campaigns and How Digital Coupons Help Online Businesses to Scale? These sessions provided attendees with valuable insights on leveraging insights to drive effective campaigns across the Paytm ecosystem.
The conversation also zoomed into how programmatic campaigns through demand-side platforms (DSP) can be powered using audience insights from Paytm, as the current available solutions are either not very accurate or limited by the reach of e-commerce and their walled gardens.
The Panelists included Shuchi Singhal, AVP- Marketing, Emami; Subha Sreenivasan Iyer, Vice President/Head Media & Digital Marketing, Godrej Consumer Products Ltd; Ketan Bharati, VP- Global Marketing Operations, Truecaller; Vinod Thadani, CEO, iProspect & CDO, Dentsu Media Group, Suchit Sikaria, CBO, SUGAR Cosmetics, Dhruv Dewan, COO & Co-Founder, Thrive Now and Saumil Parekh, VP- Marketing, PharmEasy.
Shreyas Srinivasan, CPO- Consumer Products, Paytm and CEO- Paytm Insider, delivered the keynote address. “With increasing consumer expectations towards personalisation, it has become essential for brands to understand consumer behavior better so that campaigns can be tailored accordingly. “
Aditya Swaminathan, AVP – Strategy, Partnerships & Marketing, Paytm Ads, touched upon the platforms’ capabilities and success stories, while Ashwin Srinivasan, VP – Product, Paytm Ads, talked about the up -and- coming product features.
Overall, it was an engaging day full of insightful conversations about leveraging deterministic data and driving conversions using digital coupons. The inaugural edition of Paytm Ads Flagship Event – Amplify 2023 was truly successful in providing marketers with actionable advice on leveraging these tools for their brand’s success in the future!