Farmington, March 28, 2023 (GLOBE NEWSWIRE) -- The Global Sweetener Powder Market Size Is Expected To Reach A CAGR Of 8.0% During the Forecast Period 2022-2030. Powdered sweeteners are culinary additives used to impart a sweet flavor to foods without adding calories. Despite the fact that the health-conscious population is beginning to reduce sugar consumption, individuals are unwilling to sacrifice flavor. Powdered sweetener is a versatile product used both as a tabletop sweetener and a food additive. Governmental regulatory agencies such as the U.S. Food and Drug Administration rigorously regulate the use of powdered sweeteners as food additives to improve the flavor and sweetness of food. (FDA). Due to the relatively high health-conscious population in developed nations, the market for sweetener powder is booming.
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Sweetener Powder Market Recent Developments:
- In 2017, Tate & Lyle of the UK launched crystalline allulose. Certain product portfolio expansions have been made to expand the application of allulose syrup, such as table-top sweeteners, meal replacement mixes, and dry beverages, chocolate confectionery, and fat-based creams. We launched this product to add taste and pleasure to meals without calories.
- In November 2016, PureCircle Ltd., one of the major multinational food manufacturers based in Malaysia, launched Sigma-Beverage. This product is specially formulated for use in beverages to improve the texture and taste of beverages. It is the company's third specific stevia sweetener, along with two others such as Sigma-Tea and Sigma-Dairy.
Sweetener Powder Market Dynamics:
Drivers:
The rising awareness of the health risks associated with excessive sugar consumption has increased the demand for sugar substitutes. Individuals can reduce their sugar consumption without forsaking flavor by substituting sweetener granules for sugar.
The rising prevalence of diabetes has increased the demand for saccharine granules. Patients with diabetes are required to monitor their sugar intake, and sweetener granules offer a sugar-free alternative to traditional sugar.
Restraints:
Particularly in low-income markets, the price of sweetener granules can be significantly higher than that of conventional sugar.
Although sweetener granules are intended to replicate sugar's flavor, they may not be able to do so in all applications, which can reduce their marketability in certain sectors.
While sweetener granules are marketed as healthier alternatives to traditional sugar, concerns about the safety of certain artificial sweeteners can limit their application.
Opportunities:
Natural sweeteners such as stevia and monk fruit are in high demand as an alternative to artificial sweeteners.
The market for sweetener powder is primed for innovation, such as the development of new flavors and formulations that replicate the flavor of traditional sugar more closely.
Demand growth in emerging markets Due to the rising demand for healthier food options and the increasing adoption of westernized dietary patterns, emerging markets present significant growth opportunities for the market for sweetener powder.
Regional Outlook:
The United States dominates in terms of market size and value. There is a high demand for powdered sweeteners used in a variety of culinary and beverage applications. During the forecast period, Latin America is anticipated to be the fastest-growing region for the sweetener powders market. This expansion can be attributed to the increasing demand for organic and conventional sweeteners in the food and beverage industry and the pharmaceutical industry. In addition, increasing consumer awareness of healthy eating is propelling the demand for sweetener powders throughout Latin America. During the forecast period, Europe is anticipated to remain the largest market for sweetener powders. The Asia-Pacific and Middle East & Africa regions are anticipated to lead the global market for sweetener powders over the forecast period, due to rising demand from the food & beverage and pharmaceutical industries, respectively.
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Scope of Report:
| Report Attributes | Details |
| Growth Rate | 8.0% from 2023 to 2030 |
| By Type | Organic Sweetener Powder, Conventional Sweetener Powder, Other |
| By Applications | Food & Beverage Industry, Pharmaceuticals, Cosmetics & Personal Care, Others |
| By Distribution Channel | Hypermarket/Supermarket, Convenience Stores, Online, Others |
| By Companies | Merisant, Cargill, Van Wankum Ingredients, HYETSweet, Archer Daniels Midland, PureCircle, and Others |
| Base Year | 2022 |
| Historical Year | 2017 to 2021 |
| Forecast Year | 2023 to 2030 |
Sweetener Powder Market Key Segments Covered:
Top Market Players:
Merisant, Cargill, Van Wankum Ingredients, HYETSweet, Archer Daniels Midland, PureCircle, and Others.
By Type:
- Organic Sweetener Powder
- Conventional Sweetener Powder
- Other
By Application:
- Food & Beverage Industry
- Pharmaceuticals
- Cosmetics & Personal Care
- Others
By Distribution Channel:
- Hypermarket/Supermarket
- Convenience Stores
- Online
- Others
Regions and Countries Covered
- North America: (US, Canada, Mexico, Rest of North America)
- Europe: (Germany, France, Italy, Spain, UK, Nordic Countries, Benelux Union, Rest of Europe)
- Asia-Pacific: (Japan, China, India, Australia, South Korea, Southeast Asia, Rest of Asia-Pacific)
- The Middle East & Africa: (Saudi Arabia, UAE, Egypt, South Africa, Rest of the Middle East & Africa)
- Latin America: (Brazil, Argentina, Rest of Latin America)
- Rest Of the World
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